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Franchise ICP & Persona Analysis
Need help narrowing down our ICP and evaluating whether or not we focus on Franchise market
Could you describe our ICP in Franchise
Describe the Sales Persona in Franchise
What are the core pain points of Franchises that Revscale solves?
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Who is typically in charge of budget at a Franchise?
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How much
less
expensive is it for a Franchise to use Revscale to accomplish its goals/solve its pain points vs not?
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What is the avg CAC for them without Revscale vs with?
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What is the avg LTV for them without Revscale vs with?
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Do franchises reallocate budget (e.g. marketing/sales/ads) to pay for Revscale or is this a new line item of spend?
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Explain how the relationship between Franchisor and Franchisee as it related to their needs for Revscale and their influence on each other in purchasing Revscale
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What are the most compelling product-related data points and stats that indicate strong PMF with franchises/franchisors?
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What are the most compelling sales-related data points and stats that indicate strong PMF with franchises/franchisors?
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Explain the overlap in problem sets between Franchise brands that use Revscale. Are you seeing a close to identical problem set between franchise accounts?
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Describe our current ICP in extreme detail
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Assuming we move forward with focusing on the Franchise market, describe that ICP in extreme detail
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What is standard tech stack of our Franchise users?
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How much do our Franchise users generate in revenue/yr on avg?
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What is Revscale's share of wallet for our Franchise users?
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Is the buyer typically the user at our Franchise clients?
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Explain who is responsible for recruiting new franchisees using Blooming, VentureX, and UFG as separate examples. How is this relevant for Revscale?
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Who are our main competitors in the Franchise space (e.g. software platforms)?
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What are the most common objections or hesitations franchises have when considering Revscale?
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What key performance indicators (KPIs) do franchises typically use to measure success?
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How many franchise customers do we have today?
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What is our churn rate for our franchise customers?
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Describe the sales cycle for Franchise (length, how many stakeholders typically involved)
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How much of our current success with Franchises is the result of our human sales effort and focus vs the product delivering value?
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Do you see our current success as something that is defensible long term?
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Based on the info I have today, we should make Franchises our ICP
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Based on the info I have today, we should make Franchises our ICP
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Absolutely not
Absolutely yes
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