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Massage Envy Social Listening Questionnaire

What are the top priority locations for hiring LMTs? (List states, cities, or regions with urgent hiring needs)

Which keywords and hashtags should we track? (e.g., “Licensed Massage Therapist,” #LMTJobs, #MassageTherapy)

Which social media platforms are most relevant for LMT recruitment? (e.g., Instagram, Facebook, LinkedIn, TikTok)

Are there industry groups or influencers we should monitor? (List any known LMT-specific Facebook Groups, forums, or thought leaders)

What messaging resonates most with LMTs? (e.g., job opportunities, career growth, pay transparency, work-life balance)

Are there specific massage therapy schools or certification programs we should monitor? (List key institutions)

Should we analyze job sentiment to understand what LMTs value in an employer? (e.g., pay complaints, flexibility, burnout discussions)

What insights should be included in reports? (e.g., trending keywords, hiring interest by region, competitor benchmarks)

How frequently should reports be delivered? (Daily, weekly, bi-weekly?)