Massage Envy Social Listening Questionnaire
What are the top priority locations for hiring LMTs? (List states, cities, or regions with urgent hiring needs)
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Which keywords and hashtags should we track? (e.g., “Licensed Massage Therapist,” #LMTJobs, #MassageTherapy)
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Which social media platforms are most relevant for LMT recruitment? (e.g., Instagram, Facebook, LinkedIn, TikTok)
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Are there industry groups or influencers we should monitor? (List any known LMT-specific Facebook Groups, forums, or thought leaders)
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What messaging resonates most with LMTs? (e.g., job opportunities, career growth, pay transparency, work-life balance)
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Are there specific massage therapy schools or certification programs we should monitor? (List key institutions)
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Should we analyze job sentiment to understand what LMTs value in an employer? (e.g., pay complaints, flexibility, burnout discussions)
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What insights should be included in reports? (e.g., trending keywords, hiring interest by region, competitor benchmarks)
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How frequently should reports be delivered? (Daily, weekly, bi-weekly?)
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