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PPC Questionnaire
What is your company?
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What is your email?
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What are your primary objectives with this PPC campaign?
(e.g., generating franchise leads, increasing brand awareness, boosting website traffic)
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What are your long-term and short-term business goals for the franchise?
(e.g., number of new franchisees per quarter, market expansion, ROI targets)
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What is your unique selling proposition (USP) for the franchise opportunity?
(This helps ensure that the messaging is aligned with your key differentiators.)
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2. Target Audience & Market
Who is your ideal franchisee?
(Include demographics, experience, financial background, geographic preferences)
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Are there specific geographic regions or markets you are targeting?
(Local, regional, national – and any specific cities or ZIP codes)
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What customer or franchisee behaviors and preferences have you noticed?
(e.g., online research habits, interests, preferred communication channels)
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Have you identified any competitor franchises or similar opportunities that influence your target audience?
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3. Messaging & Creative Preferences
What key messages, offers, or incentives do you want to communicate in your ads?
(e.g., initial investment details, support offered, growth potential)
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Do you have existing brand guidelines and creative assets we should use?
(Brand voice, imagery, colors, logo usage, etc.)
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Are there any messaging elements or creative styles you want to avoid?
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5. Past Performance & Metrics
Have you run PPC or digital campaigns before?
(If yes, what worked well and what didn’t? Any historical data or benchmarks to share?)
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What key performance indicators (KPIs) are most important to you?
(e.g., click-through rate, conversion rate, cost per lead, ROI)
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How do you currently track leads and conversions?
(Any specific CRM or analytics platforms in use)
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6. Operational & Support Details
Who will be the main point of contact for this campaign?
(Clarify decision-makers, available support, and response times for feedback)
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What internal resources or support do you have for handling incoming leads?
(Sales teams, onboarding processes, etc.)
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Do you have any integration requirements for lead tracking or CRM systems?
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